Ekka

The Royal Queensland Show — affectionately known as the Ekka — is Queensland's most iconic annual event. Held every August in Brisbane since 1876, it draws around 400,000 visitors. Rooted in agricultural tradition, it connects the city with the country through timeless rituals: stud beef competitions, strawberry sundaes, and the beloved showbag. Through nearly a century and a half, it has witnessed Queensland's transformation from a colonial outpost to a modern, multicultural society, telling the story of a state's identity in the most unassuming way. When the "Ekka winds" begin to blow, every Queenslander knows — the annual reunion has arrived.